Marketing has always been about connecting with your audience in the right place and at the right time and also with the right information, so we can take advantage of where they are already spending most of their time, even on the go.
With how accessible and readily available the internet is today(in this 21st Century), the number of people who go online everyday is still increasing whether it's on social media platforms or just reading an online article like this one or just surfing through the web. According to a PEW Research, the internet usage among adults has increased by 5% in the last years probably more now. You can take a look into this marketing statistics to see how digital marketing is influencing marketing decisions and making businesses relevant by staying up date with mew technologies without falling behind your competitors.
So with this increase in the internet usage, digital marketing is an important tool for your business and brand awareness. Potential customers or clients now rely on and expect digital contents as a way to get more information on a brand or product whether it's a google search or online reviews, therefore having a social presence online and a perfectly crafted digital ad strategy could put your in front of these audience and build a level of credibility for business.
As a business owner looking to promote and grow more you will need to embrace some aspects of digital marketing. The major components of digital marketing are listed below:
This is the process of optimizing your website to rank higher in search engine result pages thereby increasing the amount of organic (or free) traffic to your website.
Pay Per Click (PPC)
This is the method of driving traffic to your website by paying a publisher every time your ad is clicked.
Social Media Marketing
This is the promotion of your brand and content on social media channels to increase brand awareness, drive traffic and generate leads for your business.
This is where you receive commission for promoting someone else's products or services on your website. It is a type of performance based advertising.
This refers to a marketing methodology wherein you attract, engage and delight customers at every stage of the buyers journey.
Companies use email marketing as a way of communicating with their audience and promoting their contents.
This refers to advertisement that are primarily content-led and featured on a platform alongside other non-paid content.
This refers to the software that serves to automate your basic marketing operation e.g email marketing.
This is the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation etc.